
For Mums, Women and Beauty Artists
BUILD AN INCOME THAT FITS AROUND YOUR FAMILY WITH LIP BLUSH & BROWS... EVEN IF YOU DON'T HAVE HUGE FUNDS
Discover how to get your first Lip Blush client & charge up to £300 per set
(NO EXPERIENCE REQUIRED).
Hey 🤎
I want to show you exactly how to build a business from home that gives you your time back with the freedom to work around your family.
We live in an era where you can work from literally anywhere. In the world of semi-permanent makeup, that means the potential to earn £300 in a single 2.5-hour session. So, why isn't everyone doing it? Because most academies fail to teach the most important skill required to actually get your business off the ground
How to get consistent clients.
And after helping so many students launch successful semi-permanent make up businesses, I know exactly how to turn this into a reality.
So if you're READY TO CHANGE your life, the next 5 minutes is going to be a very important read...
Let me tell you how I went from a burnt-out health care worker to building a six-figure beauty business (and how you can too).
Hi, my names Ella, I'm a 26 year old award winning Permanent make up artist and salon owner. Beginners, Advanced Artists and Beauty Businesses, come to me when they want to improve their skills, create flawless content and do more of what they love.
I didn’t come from money or a wealthy family.
My parents split up when I was really young. I always lived with my mum and saw my dad on the weekends. My mum worked hard, but life was tough, especially raising three kids on her own in private rental housing.
She always did her best, but we were always on a tight budget. My siblings needed more attention – my older sister was always in trouble, and my brother is 8 years younger than me – so I pretty much had to fend for myself.
My dad was different, though. He worked hard and always had money, and he taught me one very important lesson: you don’t get it unless you can afford it. That’s something I live by to this day.
My mum showed me what I didn’t want for myself, and while that sounds harsh, it really did set a powerful example. I didn’t want to grow up broke. I wanted to get married, drive a nice car, and travel abroad. I did well at school, and after that, I went to college to study equine management. But after just six weeks, I hated it. So, I left and found a full-time job with horses. I bounced around from yard to yard, always bored unless it was a challenge.
If I wasn’t earning more or progressing, I’d move on.
Eventually, I figured out that I wanted something different. I decided I wanted to be a paramedic, so after countless interviews, I got a job in the ambulance service. I started on patient transport and worked my way up to the front line.
In 2021, I was still working in the ambulance service. We had just survived COVID, which was one of the toughest times ever, and I’d been dealing with a lot of mentally traumatic situations.
My mental health was on the edge, I felt lost and I was earning around 20k a year.
I then started a new job in February assisting surgeons, but honestly, it was boring – once again, not challenging enough. I wasn’t sure what I wanted to do with my future, but they money was good!
That’s when I started getting into PMU (Permanent Make Up).
I kept seeing these gorgeous results on Instagram, and I thought, “That’s what I want to do!” But there was a catch – the price.
I had no savings at the time. We had just got our house, and we were in the middle of a massive renovation. I was on a decent wage, but you know how it is – it all goes straight back out again. So I looked into loans and finance options, and my boyfriend offered to lend me half the money. I put the rest on a credit card, and before I knew it, I was booked onto a PMU course in June.
I went all-in and completed training for Brows, Lip Blush, Eyeliner, and Microblading. The course was 8 days in Essex, and I travelled back and forth from Portsmouth every day, finding my own models.
After the course, I worked at a local salon for about six months and started building up my clientele by offering discounts and model slots. If I’m honest, I wasn’t great at first. I took on too much too soon, trying to do all four treatments. AND I DIDN'T KNOW HOW TO GET CLIENTS
I mostly focused on brows until I got the hang of them. I also had to spend a lot on new equipment because what I was given wasn’t up to scratch. But the good thing was, I managed to pay off my initial investment within 2-3 months and start making a profit which was amazing, it costs roughly around £30 per treatment, per client so it’s VERY high profit!
As I got busier, I started working evenings here and there and eventually rented my own room in another salon full-time.
This was a huge step for me – it cost £300 a month, and I was still working my full-time job. But I had to make that money back. To try and grow my business, I added more treatments like lashes, brow laminations, waxing, and lash lifts, but looking back, I think I tried to be too good at everything, which slowed me down in building a strong PMU clientele.
Fast forward to 2024 I opened my first salon, training academy and quit my full time job!
This bad experience drove me to empower women and show them how to build a business the right way!
LIP BLUSH & BROWS REALLY IS THE BEST TREATMENTS YOU CAN OFFER TODAY
Despite everything... Lip Blush & Brows really is one of the greatest treatments.
It's high profit. You don't need any experience. And you can be up and running within 90 days.
It also allows you to:
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Earn over £300 per set (In time)
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Love your job and change lives
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Be more flexible for family and friends
No need to bust a gut selling £10 treatments.
Plus, you don't need to worry about potential regulations coming in for non-medics like the aesthetics industry.
So don't worry, Semi-Permanent Makeup has skyrocketed in recent years and it's not going anywhere either.
Women will ALWAYS want to look beautiful.
IT'S NOT JUST LIP BLUSH & BROWS YOU NEED TO CHANGE YOUR LIFE
Like I said, budget academies only care about making money.
They don't show you the true power of the greatest tool of this generation... Social Media
Social Media reaches clients whilst you sleep, have coffee and watch TV.
"Social media is the most effective way to reach, engage, and influence customers." - Marc Benioff (Net Worth 9.1 Billion)
THE LIP BLUSH & BROW COURSE IS PERFECT FOR WOMEN WHO WANT TO WORK AROUND THEIR FAMILY AND GET CONSISTENT CLIENTS
Semi-Permanent Makeup has taken me from rags to riches and that’s all due to having the right training from the right people.
So the real question is. If this can work for me, can it work for you to?



My first ever lip blush model
INTRODUCING THE BEGINNER LIP BLUSH & BROW COURSE ⭐️🚀

A 4 day fully immersive experience at EJ Cosmetics, partnered with Tina Davies
By the end of this course you'll know exactly where your heading, and have a clear simple step-by-step plan on how to get your first client in the next 90 days.
Here's how this exciting chapter looks.
DAY 1:
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A warm welcome and introductions. We’re so excited to have you part of the EJ Cosmetics Community.
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PMU fundamentals made simple - The health & safety protocols that build trust and professionalism from day one
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Skin practice how to master outlines, core movements.
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Social media made simple: You’ll be shown exactly what to post, how to launch your business, and how to position yourself as a go-to artist
Day 2:
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Advanced colour theory knowledge
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Brow & Lip mapping
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Create your personalised 3-step “first client” roadmap—plus a weekly content plan designed to build momentum fast
Day 3: This day is focused on Live brow models
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We'll start the day watching a live demo model, how I work and all my tips and tricks.
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You'll then do your own Live model with full support—build confidence and gain real-world experience in a safe, empowering environment
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Enjoy a well-deserved lunch break to recharge
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You'll then do your second Live model with full support—build confidence and gain real-world experience in a safe, empowering environment
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Get live feedback from your trainer to refine your technique, avoid common mistakes, and push your skillset further
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Finish the day with Q&A and progress-focused reflections that will lock in your learning
Day 4: This day is focused on Live Lip Blush models
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We'll start the day watching a live demo model for lip blush, how I work and all my tips and tricks.
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You'll then do your own Live model with full support—build confidence and gain real-world experience in a safe, empowering environment
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Enjoy a well-deserved lunch break to recharge
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You'll then do your second Live model with full support—build confidence and gain real-world experience in a safe, empowering environment
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Get live feedback from your trainer to refine your technique, avoid common mistakes, and push your skillset further
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You did it! Time to celebrate your new chapter and celebrate your transformation with photos and certificates.
ONGOING SUPPORT
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Now you’re a Semi-Permanent Makeup artist with a crystal clear vision on how to create your success
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You'll return at 8 weeks to complete one of your top ups and get help with any areas you're struggling
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The final steps will be to finish your case studies at home with our support and guidance
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Congratulations! you're now a certified Semi-Permanent Makeup artist with a massive head start in the industry
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We're always here for ongoing support and questions to guide you all the way.
All our students get discount on Tina Davies products and 1 month free access to The Collective



















